Our Service: Business Development & Strategy, Venture Capital and Investor Relations Strategy Support
Starting in November 2024, just two months after our client Triple X.O.G. launched, a CPG (Consumer Packaged Goods), RTD (Ready-to-Drink) brand, VT Consulting Group delivered a comprehensive suite of services, including strategic consultation, day-to-day business operations and development across multiple sales channels. We played a key role in driving DTC (Direct-to-Consumer) sales, B2B (Business-to-Business) partnerships, and distribution expansion, ensuring sustainable growth and market penetration.
Additionally, we played an active role in preparing for the company’s seed funding round, set to launch in Q1 2026. Our team helped refine and strengthen the overall venture capital funding strategy and preparation by contributing to the development of compelling data room materials, identifying and engaging with aligned early-stage investors, and optimizing the capital structure to support sustainable, long-term growth. We also provided comprehensive start-up and venture capital support, which included joining a Pre-Accelerator Program to further sharpen our investor readiness and strategic positioning.
Our support also resulted in the creation of 60+ essential business documents and secured 50+ in-kind sponsorship and participation in high-profile events such as the TED Conference, Women’s Empowerment Gala by The Times Foundation, S.U.C.C.E.S.S. Gala, Glowing Beyond – Women 40 over 40 Gala, St. Paul’s Hospital Foundation Gala, Vancouver Symphony Orchestra Gala, 2025 BC Hotel Association (BCHA) Summit, festivals, wedding shows, golf tournaments, ultra-high-net-worth (UHNW) galas, private events and more.
Company Traction (Last Updated on Dec 15th, 2025)
- 85,000+ Units Sold: Through a combination of direct-to-consumer sales and distribution via retail and hospitality partners.
- 3,300+ In-Store Samples: Actively engaging consumers at festivals, events, and industry conferences.
- Top 6 RTD Seller: Ranked #6 in ready-to-drink sales at Yaletown Liquor Store in Vancouver, BC.
- 33% In-Store Conversion Rate: Over one-third of shoppers who sampled made an immediate purchase.
- 100+ Approved Partners: Successfully placed in over 100 establishments, including private liquor stores, restaurants, bars, nightclubs, hotels, and golf clubs in BC and Alberta.
A Major Milestone
In May 2025, TRIPLE X.O.G. stepped onto one of Canada’s biggest TV stages — CBC’s Dragons’ Den — and walked away with multiple offers including CA$100,000 for 15.7% equity with Wes Hall, CA$100,000 for 20% equity with Manjit Minhas and secured a deal with Manjit Minhas, the celebrated “Queen Dragon” of Canadian brewing and CEO & Co-Founder of Minhas Breweries. Their pitch aired on October 2nd, 2025 (Season 20th, Episode 2 (0:00–10:40), spotlighting Asian cultural heritage and bringing national attention to a cocktail beloved across Asian nightlife communities: green tea mixed with cognac — now successfully commercialized nationwide.
The full episode is now streaming for free on CBC Gem.
▶️ Watch the full pitch: CBC Gem – Dragons’ Den
📰 Read the article: Vancouver’s Triple X.O.G. Receives Multiple Offers
🎧 Listen to our Interview on CBC Radio: Triple X.O.G. Featured on CBC News
Website: Triple X.O.G.